About US
When Every Piece Matters, So Does Your Rep.
The equipment, the timing, the performance — it’s all on the line.
That’s why we don’t just represent great products. We represent them like they’re our own. SSE is where expertise, grit, and trust meet real results.
Bridging the Gap Between Industrial Equipment and the People Who Use It
We don’t just talk about values.
We work like they matter—because they do.
SSE isn’t here to be flashy. We’re here to make things work—better, faster, and with fewer headaches.
Let's Work Together
The Southeast’s industrial world doesn’t need more reps who know how to wine and dine. It needs partners who show up, follow through, and know the equipment as well as the people running it.
That’s why SSE exists. We represent only the brands we believe in and back it with the kind of service that’s hands-on, high-integrity, and built for long-term wins—not one-and-done transactions.
We're proud to be veteran-owned, U.S.-based, and committed to giving back. A portion of profits will support causes like the Tim Tebow Foundation—because when you succeed, our communities do too.
We represent brands we trust.
We build relationships that last.
We don’t just sell—we solve.
Whether you're a manufacturer looking for better representation in the Southeast or a customer tired of getting ghosted when something goes wrong, SSE was built for you.
No Suits. No Scripts.
No Bullsh*t.
Work With Us →
What We Stand For Is What makes us different.
Integrity
We earn trust by doing the right thing, standing by our work, and owning the outcome.
Expertise
We know the equipment, the process, and what you need to keep it running.
Responsiveness
We show up, follow up, and stay ahead of what you need.
Transparency
You’ll get straight talk and clear communication—let's leave the run-around for the gym.
Invested
We’re all in—for the individuals on your floor, the business they drive, and the communities they support.
Meet the Founder & CEO
Joel Swieringa
Joel Swieringa is the guy on the ground, in the plant, and in your corner. He launched SSE with a simple mission: bring integrity back to the rep game and show up for the people who keep industry running.
Raised in Fruitport, Michigan, just outside Grand Rapids, Joel’s built on Midwest values — work hard, say what you mean, and don’t quit until the job’s done. A Marine veteran and lifelong fan of the University of Michigan, Detroit Lions, and Tigers, he brings grit, loyalty, and just enough sarcasm to keep things interesting.
With decades of experience in the mechanical and industrial engineering world, Joel knows how to move the needle. His background spans customer service, continuous improvement, outside sales, project engineering, and estimation — so when he shows up, he’s not just selling. He’s solving.